GROUP 30 - Music Video 2008/9: Pitch for new track - Blackalicious - side to side

Monday 29 September 2008

Pitch for new track - Blackalicious - side to side

For our new music video idea we have changed our previous pitch idea due to the fact that we had to change our initial track as we had another group who are using the same previous track.

We selected a track from Blackalicious called "side to side" which mainly emphasises the behaviour of 3 rappers towards females and the hip hop community.

Our initial ideas include using a club to illustrate the narrative the track portrays and several other locations to meet the needs of the track. We feel as a group that the track is fairly up-tempo and has an element of fun attached to it, therefore we will bring this to the table when compiling ideas and shots. We also wish to make the video stereotypical in terms of the hip hop genre and association linked to previous productions made. We will do this by stylistically incorporating ideas used before with a funky twist added.

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